Navigating the new Ecodesign Regulation: practical implications for companies

As a cornerstone of the EU's Green Deal and its Circular Economy Action Plan, the new Ecodesign Regulation for Sustainable Products (ESPR) introduces sustainability requirements for almost all kinds of products placed on the EU market, a digital product passport, and new obligations for the handling of unsold products. For affected companies, understanding the nuances of the new rules is essential not only for compliance reasons, but also for capitalising on opportunities to innovate in product design and sustainability practices.