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March 10, 2021 | less than a minute read

Anti-greenwashing rules finally go live

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Sara Feijao

Senior PSL

Get in touch

Sara Feijao

Senior PSL

It is only a matter of months before corporates begin to feel the effects of the Sustainable Finance Disclosure Regulation the obligations of which finally kicked in today. Watch this space for more demanding and in-depth questionnaires on your ESG performance from asset managers and other regulated firms.

Impact on companies Propelled by the new rules, PwC predicts that assets in sustainable investment products in Europe will jump more than threefold to reach €7.6tn by 2025. The number of ESG funds is expected to outnumber conventional funds, as asset managers rush to make their products greener to attract investors. PwC’s Carré predicts this transformation of Europe’s investment industry will have a dramatic effect on the companies in which fund managers invest, redirecting capital into sustainable activities and forcing businesses to be transparent about everything from their environmental impact to how they treat employees. “If an asset manager wants to promote that [it invests based on specific sustainability] criteria, that will have impact on investments and that has an impact on capital flows and available financing for companies.”