The Financial Conduct Authority has published the findings and examples of good and poor practice of firms using sustainability labels under the Sustainability Disclosure Requirements (SDR) regime, which has been in force since July 2024. The examples are to help firms prepare pre-contractual disclosures for use of labels, following the previous pre-contractual disclosure examples published in November 2024.
Findings
The FCA has found that applications to update pre-contractual disclosures have improved as firms have become more familiar with the requirements and the number of labels on the market has increased, with a broadening range of asset classes and investment strategies. However, it hasn’t always been clear how firms meet the labelling requirements, or whether disclosures accurately reflect what the fund invests in. These findings are intended to bridge that gap.
What makes a good disclosure?
Good disclosures are clear, concise, easy to read and understand. For example, they:
Avoid complex terms and explain those that are open to interpretation, such as ‘affordable’.
Avoid duplication.
Use a consistent narrative and logical flow of information.
Only disclose information relevant to the fund. For example, they don’t copy wording from FCA examples or peers’ disclosures.
Use the right label for the fund and meet the relevant requirements.
Accurately reflect what the product invests in.
Examples of good and poor practice
The FCA sets out examples it has found while implementing sustainability labelling for each of the four labels:
Sustainability Focus label | |
Good practice | Poor practice |
It is clear that the objective is to invest in assets that are environmentally or socially sustainable and that the objective briefly explains the sustainability characteristics. The disclosures include any material negative outcomes that might occur from pursuing a positive outcome. There is a scoring system that classifies assets as sustainable if they score 7 out of 10 includes a description of the criteria that assets would need to meet, or attributes that they would need to have, to get that score. Where a fund has a sustainability objective to invest in products/services across several themes, it uses KPIs that show how the fund is invested across those themes. Additionally, KPIs could measure environmental or social outcomes. | The objective is not clear, specific and measurable. A company is selected based on some sustainable attributes without considering the complete picture. The standard of sustainability is not backed by evidence or the firm refers to the fact that its peers have used a similar standard as evidence but cannot provide any authoritative evidence of its own. The firm engages broadly on ‘ESG’ or ‘sustainability’ without explaining how this is consistent with the fund’s sustainability objective. The firm claims that 100% of the company’s revenues is derived from sustainability products/services but cannot substantiate that claim. |
Sustainability Improvers label | |
Good practice | Poor practice |
The disclosure sets out how the firm intends to measure an outcome in relation to an objective. The firm selects assets that have the potential to meet an emissions target over a specified period of time. The firm decides which assets have the potential to meet the standard based on disclosures, clear strategies, and transition plans. KPIs show decarbonisation where the fund’s sustainability objective is to invest in assets with the potential to decarbonise. Disclosures may also include metrics to show the proportion of assets that are ‘on target’ to decarbonise as well as some contextual information. | A fund has a climate-related objective that is only based on reducing Scope 1 and 2 emissions, but gives the impression that the aim is to reduce ‘all’ emissions (including Scope 3). The firm assumes that assets will set decarbonisation targets, without any robust evidence to support this. Firms continue to engage with companies that aren’t making progress towards the objective, with no timeframe for them to respond to the engagement, or next steps if they don’t. Or, the timeframe for engaging with assets does not align with the short and medium-term targets for the fund. |
Sustainability Impact label | |
Good practice | Poor practice |
The fund aims to make a positive impact by investing in companies from four environmental impact areas and the outcomes are clear in each of these areas. A fund’s assets aim to provide the general population with access to education and the firm clearly sets out what change it expects, such as expanding to less developed economies or improving access to education through online resources. The firm engages with the assets on core topics about the sustainability objective, with clear milestones. This could include engaging with management to guide capital spending towards sustainable outcomes and therefore boost impact. The firm measures how the companies respond to this engagement. In its disclosures, it includes KPIs that measure whether the company is delivering greater impact. The firm does not claim sole responsibility for any outcomes achieved. As well as helping achieve positive impacts, the firm may also engage to help the assets to mitigate negative impacts.
| The fund seeks broad or unmeasurable impacts. A fund invests in banks or insurers providing basis financial services to the general population. However, it does not clarify what change it expects by investing these assets or why, or how its investment activities will make a positive impact. The KPIs are not consistent with the objective and theory of change. |
Sustainability Mixed Goals label | |
Good practice | Poor practice |
(None provided) | The fund intends to invest in assets that focus on sustainability (Focus) or have the potential to improve over time (Improvers). However, all assets have Improvers’ attributes, and it is not clear which assets already meet a standard of sustainability and are therefore considered Focus. Although an asset makes up 10% of the fund’s gross value, the firm counts this as 10% towards a ‘Focus proportion’ of the threshold as well as 10% of an ‘Improvers proportion’. It is double counted. |
The webpage published on 27 February 2026 is available here.
The FCA has also moved its ‘How to use labels’ from its SDR regime webpage into a new separate webpage, available here.
The SDR regime aims to reduce greenwashing and the labelling seeks to improve transparency and help consumers with information to navigate the market. (Read our Quick Guide to the Key Sustainability Disclosures Regimes UK SDR and anti-greenwashing rule for an overview of the regime.)

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