When may a bird not be as eco-friendly as it seems?

The current IPO of Allbirds, the “self-styled ethical shoemaker”, reminds issuers and their boards that regulators and investors continue to scrutinise claims regarding the eco-credentials of companies undertaking initial public offerings. 

As more companies seek to align themselves with sustainability frameworks and leverage their ESG credentials, the challenge of ensuring that laudatory ambitions do not overstate current reality will only increase for boards, management and their advisers.